The COVID-19 crisis has created an unprecedented situation for every business. Successfully navigating through this requires taking smart decisions, quickly and cost-efficiently.
COVID -19 has made critical business decision making very challenging:
To address this tough situation you require a tool that provides
- A single place with Google-like search functionality that instantaneously pulls answers to business questions from multiple sources
- Is easy to use for any business professional with no training
- Understands your industry and corporate terms and language
- Is personalized for each user (based on role, access privileges, preferences)
- Available in multiple formats – Desktop, Tablet, Mobile
- Can be up & running in 4-6 weeks
COVID-19 RESOURCES
Get perspectives to sail through the uncertainty from our vast content library
The dashboards and predictive models built in the pre COVID times are no longer valid. The current COVID-19 environment requires:
- A completely different set of factors to predict demand – e.g., the extent & severity of lockdown, demand migration to online channels, number of retail outlets that are still open, nature of the products/services (essential vs. non-essential) etc.
- Different types of predictive models – e.g., predicting supply chain & logistic bottlenecks, supplier financial risk, customer financial viability (which customers are likely to survive the COVID crisis), Identifying leading indicators of demand recovery, impact of evolving government guidelines
- Innovative use of all available data sources – Many of the traditional data sources are not available or getting updated regularly and there are some new data sources that have become available
There is growing consensus that the ‘New Normal’ post COVID-19 will be different from what we were used to.
The big question remains- How will my consumers feel, think and act after the COVID-19 crisis gets over. This foresight should drive your strategy, plans and actions to win in the Post-COVID-19 world.
Introducing NAVIK SIGNALS designed to provide you the answer to these important questions. NAVIK Signals has a repository of documents. Its ML algorithms mine relevant insights from these documents to help you understand:
- What signals are there of changing consumer attitude, needs and behavior in your category?
- Which products and ingredients are consumers associating with COVID-19 and why?
- Which themes are likely to sustain in the post COVID world?
- Which functional benefits should I upweigh in my packaging and communication?
- What can I learn from the past crisis to guide my decisions
