Digital Twin of a Customer (DToC) was included in the 2022 Gartner Hype Cycle as a transformative technology. What is a digital twin of a customer, and why is it generating so much hype? And what’s its potential to transform businesses around the world – including yours?
What Is a Digital Twin of a Customer?
A digital twin of a customer is a digital representation of a physical customer that’s continuously updated with new information. It’s a dynamic model that changes as the real-world customer changes. It’s powered by a system that is constantly updating, learning, and adapting. For example, as a customer’s behavior or preferences change, the model updates the DToC accordingly.
In the medical world, doctors can use digital twins of organs like the heart to virtually test various treatment protocols and select the most effective option. Likewise, a digital twin of a customer allows you to test nearly anything you want – new products, various price points, marketing campaigns, media targeting, etc. – and learn how each activity will impact that unique customer. Essentially, this simulation lets you try out different scenarios without the expense of testing them in the real world.
How Will Digital Twins of Customers Transform Your Business?
Digital twins of customers create significant improvement in business impacts. They allow business users to run complex simulations unaided. They can be scaled across organizations and use cases. Businesses have already used them to answer complicated questions, reduce times to market, craft more impactful marketing campaigns, and so much more.
Watch our on- demand webinar Tap the Power of Digital Twin of a Customer (DToC), a Transformational Technology to learn:
- Some of the history and other applications of digital twins.
- How to create digital twins of customers.
- How digital twins can be applied to business problems.
- How DToCs create business value.
The webinar also takes a detailed look into three real-world DToC case studies:
- How a beverage giant used digital twinning to make assortment decisions for over 500,000 outlets.
- How a company predicted product success using digital twins of customers (and products).
- How another company used DToCs to create more effective marketing campaigns.
Watch our on-demand webinar here. And stay tuned for upcoming Infogain and Absolutdata webinars on how technology can help your business become more agile, flexible, resilient, and innovative.
Related Absolutdata products and services: NAVIK AI Platform, NAVIK Marketing AI, NAVIK Digital Twin, Customer Analytics, Analytics, Data Science & AI
